Key definitions in health promotion
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Many words used to describe health , disease prevention, health education and health promotion are often used imprecisely and interchangeably. To assist with the clarification of some of these issues , the World Health Organisation issued a Health Promotion Glossary in 1998. The following is an extract of some of the Key definitions. Unless otherwise indicated all definitions are from WHO (1997) Health Promotion Glossary. WHO - Geneva
Health education
Health education comprises consciously constructed opportunities for learning involving some form of communication designed to improve health literacy, including improving knowledge, and developing life skills which are conducive to individual and community health.
Reference: WHO (1997) Health Promotion Glossary. WHO Geneva
Disease prevention
Disease prevention covers measures not only to prevent the occurrence of disease, such as risk factor reduction, but also to arrest its progress and reduce its consequences once established.
Reference: adapted from Glossary of Terms used in Health for All series. WHO, Geneva, 1984
Health promotion
Health promotion is the process of enabling people to increase control over, and to improve
their health.
Reference: Ottawa Charter for Health Promotion. WHO, Geneva, 1986
Public health
The science and art of promoting health, preventing disease, and prolonging life through
the organised efforts of society.
Reference: adapted from the "Acheson Report", DoH , London, 1988
Health for All
The attainment by all the people of the world of a level of health that will permit them to
lead a socially and economically productive life.
Reference: Glossary of Terms used in Health for All series. WHO, Geneva,1984
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Health
Health is defined in the WHO constitution of 1948 as:
A state of complete physical, social and mental well-being, and not merely the absence of
disease or infirmity.
Within the context of health promotion, health has been considered less as an abstract
state and more as a means to an end which can be expressed in functional terms as a
resource which permits people to lead an individually, socially and economically productive
life.
Health is a resource for everyday life, not the object of living. It is a positive concept
emphasising social and personal resources as well as physical capabilities.
Reference: Ottawa Charter for Health Promotion. WHO, Geneva, 1986
Health literacy
Health literacy represents the cognitive and social skills which determine the motivation
and ability of individuals to gain access to, understand and use information in ways which
promote and maintain good health.
Sustainable development
Sustainable development is defined as development that meets the needs of the
present without compromising the ability of future generations to meet their own needs (WCED 1987). It incorporates many elements, and all sectors, including the
health sector, which must contribute to achieve it.
Reference: Our common future: Report of the World Commission on Environment and
Development (WCED), 1987. Health and Environment in Sustainable Development. Five years after the Earth Summit. WHO, Geneva, 1997
Supportive environments for health
Supportive environments for health offer people protection from threats to health,
and enable people to expand their capabilities and develop self reliance in health.
They encompass where people live, their local community, their home, where they
work and play, including people's access to resources for health, and opportunities
for empowerment.
Reference: adapted from Sundsvall Statement on Supportive Environments for Health.
WHO, Geneva, 1991
Social support
That assistance available to individuals and groups from within communities which
can provide a buffer against adverse life events and living conditions, and can provide
a positive resource for enhancing the quality of life.
Social responsibility for health
Social responsibility for health is reflected by the actions of decision makers in both
public and private sector to pursue policies and practices which promote and protect
health.
Reference: The Jakarta Declaration on Leading Health Promotion into the 21st Century. WHO, Geneva, 1997
Social networks
Social relations and links between individuals which may provide access to or
mobilisation of social support for health.
Social capital
Social capital represents the degree of social cohesion which exists in communities.
It refers to the processes between people which establish networks, norms, and social
trust, and facilitate co-ordination and co- operation for mutual benefit.
Settings for health
The place or social context in which people engage in daily activities in which
environmental, organisational and personal factors interact to affect health and
wellbeing.
Self help
In the context of health promotion, actions taken by lay persons (i.e. non health
professionals) to mobilise the necessary resources to promote, maintain or restore
the health of individuals or communities.
Risk factor
Social, economic or biological status, behaviours or environments which are
associated with or cause increased susceptibility to a specific disease, ill health, or
injury.
Risk behaviour
Specific forms of behaviour which are proven to be associated with increased
susceptibility to a specific disease or ill-health.
Re-orienting health services
Health services re-orientation is characterised by a more explicit concern for the
achievement of population health outcomes in the ways in which the health system
is organised and funded. This must lead to a change of attitude and organisation of
health services, which focuses on the needs of the individual as a whole person,
balanced against the needs of population groups.
Reference: adapted from Ottawa Charter for Health Promotion. WHO, Geneva, 1986
Quality of life
Quality of life is defined as individual's perceptions of their position in life in the
context of the culture and value system where they live, and in relation to their
goals, expectations, standards and concerns. It is a broad ranging concept,
incorporating in a complex way a person's physical health, psychological state, level
of independence, social relationships, personal beliefs and relationship to salient
features of the environment.
Reference: Quality of Life Assessment. The WHOQOL Group, 1994. What Quality of Life? The WHOQOL Group. In: World Health Forum. WHO, Geneva, 1996.
Partnership for health promotion
A partnership for health promotion is a voluntary agreement between two or more
partners to work co-operatively towards a set of shared health outcomes.
Mediation
In health promotion, a process through which the different interests (personal, social,
economic) of individuals and communities, and different sectors (public and private)
are reconciled in ways that promote and protect health.
Network
A grouping of individuals, organisations and agencies organised on a non
hierarchical basis around common issues or concerns, which are pursued proactively
and systematically, based on commitment and trust.
Living conditions
Living conditions are the everyday environment of people, where they live, play
and work. These living conditions are a product of social and economic circumstances
and the physical environment - all of which can impact upon health - and are largely
outside of the immediate control of the individual.
Lifestyle (lifestyles conducive to health)
Lifestyle is a way of living based on identifiable patterns of behaviour which are
determined by the interplay between an individual's personal characteristics, social
interactions, and socio-economic and environmental living conditions.
Intersectoral collaboration
A recognised relationship between part or parts of different sectors of society which
has been formed to take action on an issue to achieve health outcomes or
intermediate health outcomes in a way which is more effective, efficient or sustainable
than might be achieved by the health sector acting alone.
Reference: modified from Intersectoral Action for Health: A Cornerstone for Health for
All in the 21st Century. WHO, Geneva, 1997
Life skills
Life skills are abilities for adaptive and positive behaviour, that enable individuals to
deal effectively with the demands and challenges of everyday life.
Reference: Life skills education in schools. WHO, Geneva
Investment for health
Investment for health refers to resources which are explicitly dedicated to the
production of health and health gain. They may be invested by public and private
agencies as well as by people as individuals and groups. Investment for health
strategies are based on knowledge about the determinants of health and seek to
gain political commitment to healthy public policies.
Intermediate health outcomes
Intermediate health outcomes are changes in the determinants of health, notably
changes in lifestyles, and living conditions which are attributable to a planned
intervention or interventions, including health promotion, disease prevention and
primary health care.
Infrastructure for health promotion
Those human and material resources, organisational and administrative structures,
policies, regulations and incentives which facilitate an organised health promotion
response to public health issues and challenges.
Healthy public policy
Healthy public policy is characterised by an explicit concern for health and equity in
all areas of policy, and by an accountability for health impact. The main aim of healthy public policy is to create a supportive environment to enable people to lead healthy
lives. Such a policy makes healthy choices possible or easier for citizens. It makes
social and physical environments health enhancing.
Reference: Adelaide Recommendations on Healthy Public Policy. WHO, Geneva, 1988
Healthy islands
A healthy island is one that is committed to and involved in a process of achieving
better health and quality of life for its people, and healthier physical and social
environments in the context of sustainable development.
Reference: adapted from Yanuca Island Declaration. WHO (WPRO), Manila, 1995
Healthy cities
A healthy city is one that is continually creating and improving those physical and
social environments and expanding those community resources which enable
people to mutually support each other in performing all the functions of life and in
developing to their maximum potential.
Reference: Terminology for the European Conference on Health, Society and Alcohol: A glossary with equivalents in French, German and Russian. WHO (EURO), Copenhagen, 1995.
Health status
A description and/or measurement of the health of an individual or population at a
particular point in time against identifiable standards, usually by reference to health
indicators.
Reference: adapted from Glossary of Terms used in Health for All series N9. WHO, Geneva, 1984
Health target
Health targets state, for a given population, the amount of change (using a health
indicator) which could be reasonably expected within a defined time period. Targets
are generally based on specific and measurable changes in health outcomes, or
intermediate health outcomes.
Health sector
The health sector consists of organised public and private health services (including
health promotion, disease prevention, diagnostic, treatment and care services), the
policies and activities of health departments and ministries, health related non-government
organisations and community groups, and professional associations.
Reference: adapted from Glossary of Terms used in Health for All series N9. WHO, Geneva, 1984
Health promotion outcomes
Health promotion outcomes are changes to personal characteristics and skills, and/
or social norms and actions, and/or organisational practices and public policies which
are attributable to a health promotion activity.
Health promotion evaluation
Health promotion evaluation is an assessment of the extent to which health
promotion actions achieve a "valued" outcome.
Health promoting schools
A health promoting school can be characterised as a school constantly
strengthening its capacity as a healthy setting for living, learning and working.
Reference: Promoting health through schools. Report of a WHO Expert Committee on
Comprehensive School Health Education and Promotion. WHO Technical Report Series
N870. WHO, Geneva, 1997
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Health promoting hospitals
A health promoting hospital does not only provide high quality comprehensive
medical and nursing services, but also develops a corporate identity that embraces
the aims of health promotion, develops a health promoting organizational structure
and culture, including active, participatory roles for patients and all members of
staff, develops itself into a health promoting physical environment and actively co-operates
with its community.
Reference: based on Budapest Declaration on Health Promoting Hospitals. WHO, (EURO), Copenhagen, 1991.
Health policy
A formal statement or procedure within institutions (notably government) which defines
priorities and the parameters for action in response to health needs, available resources
and other political pressures.
Health outcomes
A change in the health status of an individual, group or population which is attributable to
a planned intervention or series of interventions, regardless of whether such an
intervention was intended to change health status.
Health indicator
A health indicator is a characteristic of an individual, population, or environment
which is subject to measurement (directly or indirectly) and can be used to describe
one or more aspects of the health of an individual or population (quality, quantity
and time).
Health goal
Health goals summarise the health outcomes which, in the light of existing
knowledge and resources, a country or community might hope to achieve in a
defined time period.
Health gain
Health gain is a way to express improved health outcomes. It can be used to reflect
the relative advantage of one form of health intervention over another in producing
the greatest health gain.
Health expectancy
Health expectancy is a population based measure of the proportion of expected
life span estimated to be healthful and fulfilling, or free of illness, disease and
disability according to social norms and perceptions and professional standards.
Health development
Health development is the process of continuous, progressive improvement of the health
status of individuals and groups in a population.
Reference: Terminology Information System. WHO, Geneva, 1997
The Jakarta Declaration describes health promotion as an essential element of health
development.
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Health communication
Health communication is a key strategy to inform the public about health concerns and
to maintain important health issues on the public agenda. The use of the mass and multi
media and other technological innovations to disseminate useful health information to
the public, increases awareness of specific aspects of individual and collective health as
well as importance of health in development.
Reference: adapted from Communication, Education and Participation: A Framework and Guide to Action. WHO (AMRO/PAHO), Washington, 1996
Health behaviour
Any activity undertaken by an individual, regardless of actual or perceived health status,
for the purpose of promoting, protecting or maintaining health, whether or not such
behaviour is objectively effective towards that end.
Reference: Health Promotion Glossary, 1986
Equity in health
Equity means fairness. Equity in health means that people's needs guide the
distribution of opportunities for well-being.
Reference: Equity in health and health care. WHO, Geneva, 1996
Epidemiology
Epidemiology is the study of the distribution and determinants of health-states or
events in specified populations, and the application of this study to the control of
health problems.
Social epidemiology has evolved as a discipline during the past two decades. Social
epidemiology is the study of health and illness in populations which is informed by a
social, psychological, economic and public policy information, and uses that information
in the definition of public health problems and proposal of solutions. As the discipline of
epidemiology further develops and expands such distinctions will be less important in
the future.
Reference: Last, JM. Dictionary of Epidemiology. UK, 1988
Enabling
In health promotion, enabling means taking action in partnership with individuals
or groups to empower them, through the mobilization of human and material
resources, to promote and protect their health.
Empowerment for health
In health promotion, empowerment is a process through which people gain greater control
over decisions and actions affecting their health.
Determinants of health
The range of personal, social, economic and environmental factors which determine the
health status of individuals or populations.
Community action for health
Community action for health
refers to collective efforts by communities which are directedtowards increasing community control over the determinants of health, and thereby
improving health.
Community
A specific group of people, often living in a defined geographical area, who share a common
culture, values and norms, are arranged in a social structure according to relationships
which the community has developed over a period of time. Members of a community
gain their personal and social identity by sharing common beliefs, values and norms which
have been developed by the community in the past and may be modified in the future.
They exhibit some awareness of their identity as a group, and share common needs and a
commitment to meeting them.
Advocacy for health
A combination of individual and social actions designed to gain political commitment,
policy support, social acceptance and systems support for a particular health goal or
programme.
Reference: Report of the Inter-Agency Meeting on Advocacy Strategies for Health and
Development:
HED/92.5. WHO, Geneva,1995